We would like to ask contributors and participants of the session to engage in a discussion and therefore propose the following theses – encouraging participants to already refer to these in their presentations.

1. Ask an expert! – To get a message through, we need communicators. But to create a message in the first place, you need an expert.

2. Mind the gap! – There is huge public interest in the past, in archaeology and cultural heritage. People are looking for information – if we as scientists fail to provide these (understandable, comprehensible, digestible), someone else will fill this gap – not necessarily with valuable facts.

3. Too much information? – Do we need to unfold all available data to this interested public – to guarantee absolute transparency? Or should we consider our role more as one of gatekeepers, selecting and providing certain information – embedded into a wider narrative and put into context?

4. Talking to whom? – How are we handling different levels of interest and background of different audiences? Is a ‘one size fits all’ approach really working or do we need to look into different approaches and different communication strategies for each audience?

5. How public is public archaeology? – Public interest in research questions is large and even growing. To which degree will we allow the public discourse to also determine specific research questions? Is the public consumer or orderer?